The Rise of AI
The Rise of AI
The Artificial Intelligence(AI) Era is upon and there has been a major shift to using this innovative technology in their work to maximize efficiency, generate different perspectives and much more. This seems great right? This technology is continuously being evolved each and every day to take marketing jobs and computer based workplaces. Although professionals who adjust to working with AI may find new opportunities in more hybrid, tech-enhanced employment, positions requiring financial, strategic thinking, and emotional intelligence will continue to be crucial. In this case study we will discover what companies are progressing into the field of AI in marketing and what the working class has to fear for their jobs with this new technology. In its current state what is this current technology doing for marketers in their jobs?
INNOVATIVE TECHNOLOGY
AI is a continiusly evolving technology that is evolving at an atronomical rate. Listen to more about its growth here.
A New Look
The most significant change in the development of AI has been the move from limited, rule-based systems to sophisticated deep learning models with the ability to think, be creative, and make decisions on their own. This change has allowed AI to surpass humans in a variety of cognitive activities, from sophisticated strategic planning to natural language interpretation, because to advances in neural networks, enormous datasets, and processing power. The extensive use of generative AI, such as ChatGPT and picture synthesis models, has sped up the incorporation of AI into daily life, changing industries, automating creative tasks, and bringing up moral questions around prejudice, disinformation, and job displacement. But this isn’t all. Recent studies conducted within the past 3 months of March 20th, 2025, suggest that AI has made even further progression to reaching human capabilities in fields like drug discovery, AI cybersecurity and other tech areas. In a field like drug testing, AI can help cut costs by reducing the amount of compounds tested and increasing approval/success rate.
Where It Started vs.
Where It’s At
The evolution of AI has been a long endowed process that many are blind to because of its most recent successes that significantly outweigh its past accomplishments. The technology was first brought to the world in 1958 by a man named John McCarthy when he created the first working programmed language for AI. This is where the future of AI was all started and from 1958 to the present date it has reached new dimensions that were never thought to be possible.