AI In Marketing

AI use has become common in the marketing department. A recent study by The Conference Board found that 87% of marketers have used AI or experimented with AI tools and that 68% of marketers are using AI in their daily works…

“82% of marketers and communicators surveyed by The Conference Board expect that further adoption of AI will lead to productivity improvements, enhance learning and development and improve financial results. Half of respondents said that AI will in future product and service innovation. The top AI applications by marketers included summarizing content (44%), doing the legwork/inspiring thinking (41%), personalizing customer/user content (33%), conducting research (30%), producing content faster (30%), and improving customer service (17%). Communicators are currently using AI for summarizing content (41%), doing the legwork/inspiring thinking (35%), producing content faster (28%), conducting research (26%), writing press releases (17%), and writing speeches (14%)”

DeLegge, Peter. “How Ai Is Transforming Marketing (2024).” MarketingHire Marketing Job Board and Career Portal, 20 Feb. 2024, marketinghire.com/career-advice/how-ai-is-transforming-marketing. 

Artificial Intelligence is on the rise in all fields of the market and the increase in this technology is being seen in 40-50 percent of all marketers work. In its current state, AI is expected to develop into a bigger and more effective tool for media and marketing professionals, allegedly allowing them to work efficiently and creatively, while also exploring new realms to optimize their work. Through predictive analytics AI will provide deeper insights, enabling marketing professionals to more accurately target their audience and make profits based on the data. The technology will continue to grow and evolve to new territories that we must continue to explore deeper with AI in its current newer form.